9 Ways Marketing Weasels Will Try to Manipulate You

recently read Predictably Irrational. It's a fascinating examination of why human beings are wired and conditioned to react irrationally. We human beings are a selfish bunch, so it's all the more surprising to see how easily we can be manipulated to behave in ways that run counter to our own self-interest. This isn't just a "gee-whiz" observation; understanding how and why we behave irrationally is important. If you don't understand how these irrational behaviors are triggered, the marketing w...